Tag Archives: advice
October 2, 2009 Eight Considerations for Picking Premiums
One my most and least favorite parts of running a promotions department was coming up with premiums. As much as I loved the challenge of coming up with the right tchotchke or gift to represent the brand, I hate the challenge of getting it approved. It’s amazing how many people can have such huge opinions [...]
Tags: advice, gifts, premiums, promotions
- Leave a comment
- Posted under Marketing Tips & Insights
September 6, 2009 The Art of Ghostwriting
In marketing and communications, we are sometimes called upon to write not just for someone else, but as someone else. Part of my job(s) over the past few years have included ghostwriting – whether it’s speeches, articles for publication, or, now, blogs. Asked recently if I could provide guidance on how to pick up someone’s [...]
Tags: advice, communications, ghostwriting, marketing
- Leave a comment
- Posted under Marketing Tips & Insights
